Common
Report Elements:
Search Engine Status &
Competitive Rankings
• Visibility in Major Search
Engines
• Keyword Research Chart
• Competitive Profile
• Directory Review
Site Architecture
Assessment
• Menu & Navigation
• URL Naming / Canonical Naming
• Sitemap & 404 page
• Content Accessibility
• Robots.txt
Page &
Template Assessment
• Page Title Tags
• Meta Description & Keyword Usage
• Alt & Title Attribute Usage
• On-Page Keyword Use
• Link Quality & Use Issues
General Usability
& Design Assessment
• Site Path Analysis
• Ease of Use
• Depth of Content
• Accessibility of Key Content
• Conversion Assessment
Additional
Recommendations
• Link Quality & Link
Building
• Press Release Strategy
• Directory Listings
• Product Distribution Strategies
• Affiliate Marketing
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